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A glimpse into the minds of the Positioning Pioneers

  • The Smartphone-Market and the (Un-)Occupied Huawei-Position

    By Michael Brandtner and...

  • Brand Lesson 2021 or The Probably Most Valuable Letter in The World

    By Michael Brandtner, Ri...

  • The Origin of Positioning

  • The Wisdom of Al Ries and what Positioning really is all about

    by Michael Brandtner and...