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A glimpse into the minds of the Positioning Pioneers

  • The seven challenges of Coca-Cola.

  • Peeking inside the mind with Brand Tags

    Captcha boxes are annoyi...

  • NEW BOOK: Visual Hammer

    My father’s theory...

  • The Secret of Steve Jobs

    Steve Jobs was a rebel w...

  • Social Media is a Tactic not a Strategy

    It’s the headline of our...

  • Crazy for Consumers? RIM is insane.

    What is RIM doing wrong?...

  • Redesigning a Brand

    So you want to start a b...

  • High Fructose Corn Syrup, not so sweet.

    Would a sugar taste as s...

  • Non-Profit Marketing: Lessons from Kate’s Club

    Too many non-profit lead...

  • High Five to FiveFingers

    If your brand doesn’t ha...

  • McDonald’s Goes Above & Beyond

    McDonald’s moved at ligh...

  • BP has a Brand Problem

    BP talked the talk but n...