A glimpse into the minds of the Positioning Pioneers

What the art market can teach us about branding.

Company versus product brands.

America’s Visual Hammer

Happy Birthday America! ...

Brands today need hammermarks.

NEW BOOK: Visual Hammer

My father’s theory...

The Most Effective Way to Sell Brand USA’s Image

The Secret of Steve Jobs

Steve Jobs was a rebel w...

Is brand advertising dead?

Crazy for Consumers? RIM is insane.

What is RIM doing wrong?...

The case for multiple brands.

Coupons, Groupon and Cocaine

These days marketers are...

Names don’t matter.