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A glimpse into the minds of the Positioning Pioneers

  • What the art market can teach us about branding.

  • Company versus product brands.

  • America’s Visual Hammer

    Happy Birthday America! ...

  • Brands today need hammermarks.

  • NEW BOOK: Visual Hammer

    My father’s theory...

  • The Most Effective Way to Sell Brand USA’s Image

  • The Secret of Steve Jobs

    Steve Jobs was a rebel w...

  • Is brand advertising dead?

  • Crazy for Consumers? RIM is insane.

    What is RIM doing wrong?...

  • The case for multiple brands.

  • Coupons, Groupon and Cocaine

    These days marketers are...

  • Names don’t matter.