Al Archives - Ries Global

Why is Positioning still essential 40 years later?
Positioning: The Battle ...
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It’s time to go global
In our consulting work w...
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Strategy and tactics: The two drivers of marketing success.
The two drivers of marke...
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There are two types of categories and two types of strategies.
All categories are not a...
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A few words about Jack Trout and positioning
With the passing of my e...
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The medium is the message, but few are listening.
Marshall McLuhan introdu...
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Five Revolutionary Changes in Marketing Since the Turn of the Century
What can we say about ma...
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When history conflicts with logic, history is the loser.
Marketing managers who p...
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What’s missing in most marketing programs? Verbal imagery.
I’ve written about the s...
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To launch a new company, you need two strategies.
Twenty-seven million Ame...
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Six steps in launching a brand via PR
In the past, almost ever...
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Polarize, Don’t Demonize: The Secret to Politics and Marketing
Plenty. Yet most politic...
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A glimpse into the minds of the Positioning Pioneers