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A glimpse into the minds of the Positioning Pioneers

  • A new category demands a new brand name.

    By Al and Laura Ries. In...

  • Marketing and the American election.

    Every four years, Americ...

  • Why is Positioning still essential 40 years later?

    Positioning: The Battle ...

  • It’s time to go global

    In our consulting work w...

  • Strategy and tactics: The two drivers of marketing success.

    The two drivers of marke...

  • There are two types of categories and two types of strategies.

    All categories are not a...

  • A few words about Jack Trout and positioning

    With the passing of my e...

  • The medium is the message, but few are listening.

    Marshall McLuhan introdu...

  • Five Revolutionary Changes in Marketing Since the Turn of the Century

    What can we say about ma...

  • When history conflicts with logic, history is the loser.

    Marketing managers who p...

  • What’s missing in most marketing programs? Verbal imagery.

    I’ve written about the s...

  • To launch a new company, you need two strategies.

    Twenty-seven million Ame...