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A glimpse into the minds of the Positioning Pioneers

Posts By Laura Ries

  • Super Bowl 2016

    No matter how much the w...

  • Slogans vs. Taglines: What’s your brand’s battlecry?

    When Tom Bodett was reco...

  • Striking Out Cancer with a Visual Hammer

    Every cancer center has ...

  • What can a red nose do?

    What can a red nose do? ...

  • HP splits into a circle and a rectangle? Oh my.

    Hewlett-Packard is tryin...

  • Political Branding – 2016 Preview

    Running for President of...

  • Hashtag Branding – How to not get burned

    Starbucks, like most com...

  • Super Bowl 2015

    We saw fewer special eff...

  • High Hopes for Marley

    The Weed Wars are coming...

  • Burger King loses its way

    What kills most marketin...

  • Super Bowl 2014

    Unless you were a Seattl...

  • Marketing to do list for 2014

    Find out what the top th...