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A glimpse into the minds of the Positioning Pioneers

Posts By Elsie Chen

  • The End of the iPod leaves 5 Brand Lessons Behind

    By Michael Brandtner and...

  • The Smartphone-Market and the (Un-)Occupied Huawei-Position

    By Michael Brandtner and...

  • Tesla dominates the battery electric-vehicle market in America.

    By Al Ries Accordin...

  • Brand Lesson 2021 or The Probably Most Valuable Letter in The World

    By Michael Brandtner, Ri...

  • The Origin of Positioning

  • The Wisdom of Al Ries and what Positioning really is all about

    by Michael Brandtner and...

  • Facebook or the triple-risk meta(verse) rebranding

    Posted on November ...