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A glimpse into the minds of the Positioning Pioneers

  • There are two types of categories and two types of strategies.

    All categories are not a...

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  • A few words about Jack Trout and positioning

    With the passing of my e...

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  • The medium is the message, but few are listening.

    Marshall McLuhan introdu...

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  • Five Revolutionary Changes in Marketing Since the Turn of the Century

    What can we say about ma...

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  • When history conflicts with logic, history is the loser.

    Marketing managers who p...

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  • What’s missing in most marketing programs? Verbal imagery.

    I’ve written about the s...

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  • To launch a new company, you need two strategies.

    Twenty-seven million Ame...

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  • Six steps in launching a brand via PR

    In the past, almost ever...

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  • Polarize, Don’t Demonize: The Secret to Politics and Marketing

    Plenty. Yet most politic...

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  • Forget Your Ps; Mind the Four Ms of Marketing

    Fifty-six years ago, E. ...

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  • Forget words. When constructing a slogan, think “sounds.”

    We live in a world of wo...

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  • It’s time for CMOs to focus on the major marketing issue of the 21st century.

                Ever since t...

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