A glimpse into the minds of the Positioning Pioneers

To launch a new company, you need two strategies.

Twenty-seven million Ame...

Six steps in launching a brand via PR

In the past, almost ever...

Polarize, Don’t Demonize: The Secret to Politics and Marketing

Plenty. Yet most politic...

Forget Your Ps; Mind the Four Ms of Marketing

Fifty-six years ago, E. ...

Forget words. When constructing a slogan, think “sounds.”

We live in a world of wo...

It’s time for CMOs to focus on the major marketing issue of the 21st century.

            Ever since t...

Marketing Hall of Fame

Why is everybody customer oriented when the real opportunity is something totally different?

What wins in marketing t...

All that is necessary for evil to triumph is for good people to use poor marketing strategies.

Edmund Burke’s fam...

The law of duality is creating havoc with many marketing programs.

Many marketing managers ...

Super Bowl 2016

No matter how much the w...

SHAPING BUSINESSES FOR THE POST-COVID-19 ERA.

The global economy has b...