A glimpse into the minds of the Positioning Pioneers

Forget Your Ps; Mind the Four Ms of Marketing

Fifty-six years ago, E. ...

Forget words. When constructing a slogan, think “sounds.”

We live in a world of wo...

It’s time for CMOs to focus on the major marketing issue of the 21st century.

            Ever since t...

Marketing Hall of Fame

Why is everybody customer oriented when the real opportunity is something totally different?

What wins in marketing t...

All that is necessary for evil to triumph is for good people to use poor marketing strategies.

Edmund Burke’s fam...

The law of duality is creating havoc with many marketing programs.

Many marketing managers ...

Super Bowl 2016

No matter how much the w...

SHAPING BUSINESSES FOR THE POST-COVID-19 ERA.

The global economy has b...

Should strategy dictate tactics? Or tactics dictate strategy?

Silly questions. It’s ob...

The Most Important Marketing Decision to Make

What brand name to use, ...

Slogans vs. Taglines: What’s your brand’s battlecry?

When Tom Bodett was reco...