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A glimpse into the minds of the Positioning Pioneers

  • Forget Your Ps; Mind the Four Ms of Marketing

    Fifty-six years ago, E. ...

  • Forget words. When constructing a slogan, think “sounds.”

    We live in a world of wo...

  • It’s time for CMOs to focus on the major marketing issue of the 21st century.

                Ever since t...

  • Marketing Hall of Fame

  • Why is everybody customer oriented when the real opportunity is something totally different?

    What wins in marketing t...

  • All that is necessary for evil to triumph is for good people to use poor marketing strategies.

    Edmund Burke’s fam...

  • The law of duality is creating havoc with many marketing programs.

    Many marketing managers ...

  • Super Bowl 2016

    No matter how much the w...

  • SHAPING BUSINESSES FOR THE POST-COVID-19 ERA.

    The global economy has b...

  • Should strategy dictate tactics? Or tactics dictate strategy?

    Silly questions. It’s ob...

  • The Most Important Marketing Decision to Make

    What brand name to use, ...

  • Slogans vs. Taglines: What’s your brand’s battlecry?

    When Tom Bodett was reco...

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