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A glimpse into the minds of the Positioning Pioneers

  • The End of the iPod leaves 5 Brand Lessons Behind

    By Michael Brandtner and...

  • The Smartphone-Market and the (Un-)Occupied Huawei-Position

    By Michael Brandtner and...

  • Tesla dominates the battery electric-vehicle market in America.

    By Al Ries Accordin...

  • Brand Lesson 2021 or The Probably Most Valuable Letter in The World

    By Michael Brandtner, Ri...

  • The Origin of Positioning

  • The Wisdom of Al Ries and what Positioning really is all about

    by Michael Brandtner and...

  • Facebook or the triple-risk meta(verse) rebranding

    Posted on November ...

  • A new category demands a new brand name.

    By Al and Laura Ries. In...

  • Stellantis: Brand Museum or Brand Future

    On January 16 this year,...

  • Marketing and the American election.

    Every four years, Americ...

  • Why is Positioning still essential 40 years later?

    Positioning: The Battle ...

  • It’s time to go global

    In our consulting work w...