The Global Consulting Group Founded by Al Ries

Ries Global

The Positioning Pioneers

Decades of Experience:

Al Ries & his daughter Laura Ries have been working together as marketing consultants for more than 25 years. Ries & Ries was founded in New York in 1994. Three years later, Al & Laura relocated to Atlanta, Georgia.

Today, along with Simon Zhang, they run the Ries global positioning consulting group.


Al Ries

Al first rose to fame in 1972 when a series of three articles on a new concept called “positioning” authored by Al Ries & Jack Trout appeared in Advertising Age. The positioning idea took the ad world by storm and was voted by AdAge as one of the 75 most important advertising ideas of the past 75 years.

Al is known as the Pioneer of Positioning and is the bestselling author (or co-author) of 11 books, which have sold more than 3 million copies worldwide.


Laura Ries

Laura Ries is a leading marketing strategist, bestselling author, and television personality. In 1994, Laura founded Ries & Ries, a consulting firm, with her father and partner, Al Ries.

Laura is a frequent marketing analyst on major news programs from the Today Show to Squawk Box.

She is the co-author of several books with Al Ries and is the author of Visual Hammer and Battlecry.

Simon Zhang

Simon Zhang is a strategic positioning expert and President of Ries (Global) and Ries (China). One of the founders and practitioners of positioning theory in China, Simon has been devoted to the strategic method research and China practice for many years.

Since the establishment of Ries (China) in 2007, it has become the leader in the positioning strategy consulting field in China and provided brand and strategy consulting services several major Chinese companies, including Great Wall Motor, Robam Appliances, Moutai, Wanglaoji, Deppon Express. Simon has accumulated rich experience in the fields of vehicles, appliances, industrial products, and food and beverage.

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